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July 2009

Vol. No.: 1 | Issue: 3

Changing times of Jewellery Retail in India

Branded Jewellery, Malls and Online Shopping

Sneha Menon, 27, is a confident and successful young professional. She loves wearing elegant diamond jewellery with her Friday evening party wear. Unlike her parents, she does not hesitate before splurging on a lovely diamond necklace at her favorite jewellery store in a nearby mall.

Harsh Gupte, 26, is software developer at one of the leading IT firms in Pune. He loves surprising his girl friend in Bangalore. He will browse through a few online jewellery stores and have either a pair of earrings or a necklace delivered to his girl friend’s doorstep.

The Indian Consumer behavior is undergoing a paradigm shift. Led by the generation of Harsh and Sneha they are divorcing the traditional family jeweler and shopping from retail stores and online jewellery stores.

Indian Gems and Jewellery Exports In June 2009

Exports decline by 10.69%, imports of cut & polished diamonds slide 44% -

According to the provisional export figures received from the Gems and Jewellery Export Promotion Council (GJEPC) for the month June 2009, exports of Indian gems and jewellery have declined by 10.69 percent compared with the same month in the previous year.

GJEPC & GJF Initiate Indian Diamond Jewellery Promotion (IDJP) Campaign

Targeted at 1.5 million affluent people across 15 cities

The Gem and Jewellery Export Promotion Council (GJEPC) has come together with the retailers, manufacturers and miners through a campaign called Indian Diamond Jewellery Promotion (IDJP) to elevate the diamond jewellery trade in India. This campaign aims to expand the access in the domestic market to increase the diamond jewellery sales and perk up the profit margins of the retailers. The retailers can get themselves registered for this event till August 15, 2009.

Budding Designer

Shweta Shah, student of IIGJ talks about her jewellery designs

Shweta Shah is a student of the first batch of Dimploma in Jewellery Design & Manufacture Technology (DJDMT) at the Indian Institute of Gems & Jewellery (IIGJ), Mumbai. An artist at heart, she decided to have a blend of art and jewellery for her graduating project at the IIGJ. The growing importance of Indian Art in the international and the domestic market gave her the enthusiasm to take this project up and create a collection of jewellery.

She takes inspiration from works of the Mughal School of art. She was truly inspired by the vibrancy of colors, attention to details, use of Indian motifs and, the miniature art form. Her collection 'Miniature hand paintings' blends well with her artistically designed jewellery pieces.

Two Shows:
One Spectacular Week

IDCS August 4th- 5th and IIJS August 6th – 10th

First Edition of Indian Diamond & Colored Gemstones Show (IDCS)

The Gems and Jewellery Export Promotion Council (GJEPC)’s first ever Indian Diamond & Color Stone Show (IDCS) 2009, an exclusive buyer/seller meet for overseas buyers planning to attend India International Jewellery Show (IIJS) in August, is perfectly timed from August 4-5, 2009. Domestic and International visitors can extend their stay in Mumbai and attend the India International Jewellery Show from August 6-10 2009.

To further encourage business, select buyers planning to attend these two Mumbai shows can enjoy a host of complimentary hospitality services that include airport pick-up, complimentary entry and shuttle service from the hotel to the exhibition venue as well as factory visits on request.

Forty-seven exhibitors have confirmed their participation for show, including Adbhut Jewels, Asian Star, Dimexon Diamonds, Gitanjali Gems, Hari Krishan Exports, Inter Jewels, K.Girdharlal, K P Sanghavi, Laxmi Diamonds, Scintillating Jewellery, Shrenuj, Suashish Diamonds and Rapaport India.

From The Chairman's Desk

To address the downturn in the current market, the Council organized the 'Town Hall Meeting', similar to the one’s already held in Belgium and Israel earlier this year. It was held on July 28 at the Trident Hotel, Mumbai. I was happy to see a large number of industry members get an opportunity to share their feelings with Mr. Gareth Penny, managing director of De Beers Group of Companies and Ms. Varda Shine, managing director, The Diamond Trading Company.

The Council has officially announced its domestic diamond marketing initiative Indian Diamond Jewellery Program (IDJP) scheduled from September 19, 2009 to February 14, 2010. The Council will collaborate with manufacturers and retailers for generic promotions of diamonds in India. The first networking event for IDJP will be held on 7th August.

Now its time to tighten our seatbelts as months of preparation and hard work will be culminating into a week of two exciting gems and jewellery shows: the first edition of Indian Diamond & Color Stone Show (IDCS) is scheduled for the first week of August and India International Jewellery Show (IIJS), slated two days later. We have received confirmation from over thousand visitors from different regions of the world. Trade delegates from China, Vietnam, Bangladesh and Iran will be present at the shows. IIJS and IDCS are both close to my heart as I am anticipating a lot of excitement to unfold during these shows.

Vasant Mehta
Chairman - GJEPC
Mumbai, INDIA.