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| First Indo-Euro Jewellery Summit |
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| Showcasing Indian manufacturers and finished jewellery products |
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The Gem and Jewellery Export Promotion Council (GJEPC) has unveiled the official launch of the first Indo-Euro Jewellery Summit, which is been held this month in Mumbai through 18th to 22nd November, 2009. "The Indo-Euro Jewellery Summit 2009 aims to create a powerful meeting platform between the leading Indian jewellery manufacturers and European retailers. This platform will help its participants to showcase their versatility in the trade and provide a unique opportunity to form winning partnerships between India and Europe", says Mr. Vasant Mehta, chairman, GJEPC.
This Summit targets leading jewellery retailers in Europe having chain stores in the UK, France, Spain, Germany and Italy. The names of the participating retailers include Club des Joailliers createurs, F. Hinds, Goldmeister, Jose Luis Joyerias, Le Donjon, Piery, Yes Bizuteria, The Company of Master Jewellers, Synalia, Megalithes (Althair) and Les Nouveaux Bijoutiers.
The Indo-Euro Summit is focused for European Union (EU) markets to encourage sourcing of finished jewellery from India. The EU presently consists of 27 countries that include Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, UK, Bulgaria and Romania. As per the figures on eubusiness.com, EU-India trade has grown impressively over the years, from €4.4 billion in 1980 to over €46 billion in 2006.
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GJEPC Exclusive: Exports October 2009 |
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(India) 8 percent decline in total exports |
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According to the provisional figures received from the Gem and Jewellery Export Promotion Council (GJEPC) for October 2009, the total export for this month stands at US $2114.45 million (Rs 9879 crores) as compared to US $2296 million (Rs11,167 crores) last year. There is an overall decline of almost 8 percent. |
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IIJS Signature 2010: Separate Loose Diamond & Colourstone Section |
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| From 19th to 22nd February, 2010 |
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The third edition of IIJS Signature, a by-invitation-only luxury jewellery event organized by the Gem & Jewellery Export Promotion Council (GJEPC), is slated from 19th to 22nd February, 2010, at Kala Academy, Goa. This time IIJS Signature is introducing a separate exhibition section for loose diamonds and coloured gemstones in addition to the jewellery section. Thus, jewellery exhibitors will not be allowed to display loose diamonds at their stalls.
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| Third Edition of Indo-China Diamond Buyer-Seller Meet In Beijing |
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| From 9-11 November, 2009 |
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After the stupendous success of the Gem and Jewellery Export Promotion Council (GJEPC)'s previous editions of Indo-China Buyer-Seller Meet (BSM) in Shanghai in the year 2007 and Shenzhen in the year 2008, the Council had organized the third edition in Beijing from 9-11 November, 2009.
Considering the success that the two earlier BSMs had achieved, it was envisaged that there was a need of organizing more such BSMs to cater to the ever-growing Chinese diamond industry. Also, based on the visit of the GJEPC delegation to Shanghai during May 2009, it was realized that China has a huge demand for loose diamonds and colour gemstones and hence it was seen as a huge opportunity for members to increase their database of Chinese buyers and build-up the country's exports to China.
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Marketing Diamond Jewellery in India |
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At times, marketing a product would be easy, but, not as easy to market diamond-studded jewellery to Indian women who have been traditionally obsessed with buying and wearing only gold ornaments. It was a real challenging task for me. Nevertheless, over the last decade, I have been able to introduce some of the most successful brands of Indian diamond jewellery like Nakshatra, Asmi, Arisia, Sangini and Forevermark. My own business and marketing strategy consultancy Blue Skies Business Management Group (BSBKG) services the gems and jewellery industry. Currently, I am associated with the Gem & Jewellery Export Promotion Council’s (GJEPC) Anant campaign, an initiative to market diamond-studded jewellery in the domestic market.
I feel that any marketing plan should start and end with a consumer’s need and want in mind. The truth about diamond jewellery is that “no woman needs diamond jewellery but every woman wants one.
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